The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Country Rankings
United Kingdom
Client
Title
Category
Award
Points
The Greatest
Agency: Apple / London + Apple / Cupertino
Client: Apple
Category: Best of Show
Points: 67.50
NPC
Agency: Grey / London + Kellogg’s
Client: Pringles/Kellogg's
Category: Short Form Video / Series / Episodic
Points: 45.00
The Hornicultural Society
Agency: Ogilvy UK / London
Client: Relate
Category: Traditional Media Relations
Points: 45.00
No More Red
Agency: Iris / London + Outsider / London
Client: adidas
Category: Brand Partnerships
Points: 45.00
Have a Word
Agency: Ogilvy UK / London
Client: Mayor of London
Category: Craft / Storytelling
Points: 45.00
The Last Photo
Agency: adam&eveDDB / London + the7stars / London + Hope&Glory / London + cain&abelDDB / London
Client: CALM + ITV
Category: Brand Installations
Points: 45.00
The Last Photo
Agency: adam&eveDDB / London + the7stars / London + Hope&Glory / London + cain&abelDDB / London
Client: CALM + ITV
Category: Experiential & Installations / Experiential & Immersive
Points: 45.00
The Greatest
Agency: Apple / London + Apple / Cupertino
Client: Apple
Category: Best of Brand-Side / In-House
Points: 45.00
The Last Photo
Agency: adam&eveDDB / London + the7stars / London + Hope&Glory / London + cain&abelDDB / London
Client: CALM + ITV
Category: Experiential / Immersive / Events
Points: 45.00
Eat a Swede
Agency: McCann / Stockholm + McCann Worldgroup / London
Client: The Swedish Food Federation
Category: Best of Health & Wellness
Points: 45.00
The Last Photo
Agency: adam&eveDDB / London + the7stars / London + Hope&Glory / London + cain&abelDDB / London
Client: CALM + ITV
Category: User-Generated Content
Points: 45.00
Rocky
Agency: neverland / London + Selected Works / London + MJZ / London
Client: Ladbrokes
Category: Visual Effects / Single
Points: 45.00
Flip
Agency: Uncommon Creative Studio / London + Pulse Films / London
Client: B&Q
Category: Production Design
Points: 45.00
The Last Photo
Agency: adam&eveDDB / London + the7stars / London + Hope&Glory / London + cain&abelDDB / London
Client: CALM + ITV
Category: Newspaper / Series
Points: 45.00
Eyedar
Agency: Area 23, an IPG Health Company / New York + Dalmatian Cow / Los Angeles + Blind Pig / London
Client: Horizon Therapeutics
Category: Best of Pharma
Points: 30.00
Chillboards
Agency: DDB / Chicago + adam&eveDDB / London + NORD DDB CPH / Copenhagen + Molson Coors / Chicago
Client: Coors Light
Category: Best of Design
Points: 22.50
The Greatest
Agency: Apple / London + Apple / Cupertino
Client: Apple
Category: Music Adaptation / Song
Points: 22.50
The Greatest
Agency: Apple / London + Apple / Cupertino
Client: Apple
Category: Brand-Side Initiated & Originated Projects
Points: 22.50
Eat a Swede
Agency: McCann / Stockholm + McCann Worldgroup / London
Client: The Swedish Food Federation
Category: Branded Content
Points: 22.50
The Greatest
Agency: Apple / London + Apple / Cupertino
Client: Apple
Category: Online-only Films & Video / Over 60 Seconds - Single
Points: 22.50
The Last Photo
Agency: adam&eveDDB / London + the7stars / London + Hope&Glory / London + cain&abelDDB / London
Client: CALM + ITV
Category: Integrated PR Campaign
Points: 21.00
The Hornicultural Society
Agency: Ogilvy UK / London
Client: Relate
Category: Craft / Writing
Points: 21.00
Dyslexic Thinking
Agency: FCB Inferno / London
Client: Virgin Group / Made By Dyslexia
Category: Multicultural Impact
Points: 21.00
Reverse Selfie
Agency: Ogilvy UK / London
Client: Dove
Category: Creative Effectiveness / CSR
Points: 21.00
Raise Your Arches
Agency: Leo Burnett / London + OMD / London + Framestore / London + Moxie Pictures / London
Client: McDonald's
Category: Integrated Campaign
Points: 21.00
Depzman - Life Cut Short
Agency: McCann / London + Intergalactic Studios / London + SBTV / London + Native Music / London
Client: Joshua Ribera Foundation
Category: Craft / Use of Music
Points: 21.00
The Hornicultural Society
Agency: Ogilvy UK / London
Client: Relate
Category: Design / Packaging
Points: 21.00
The Last Photo
Agency: adam&eveDDB / London + the7stars / London + Hope&Glory / London + cain&abelDDB / London
Client: CALM + ITV
Category: Integrated Campaign
Points: 21.00
Depzman - Life Cut Short
Agency: McCann / London + Intergalactic Studios / London + SBTV / London + Native Music / London
Client: Joshua Ribera Foundation
Category: Writing
Points: 21.00
Interview Warmup
Agency: Google + Google Creative Lab
Client: Google
Category: Utility
Points: 21.00
Flip
Agency: Uncommon Creative Studio / London + Pulse Films / London
Client: B&Q
Category: Television & VOD / Over 60 Seconds - Single
Points: 21.00
Night Creatures
Agency: Riff Raff Films / London + Burberry / London + The Mill + Work Editorial
Client: Burberry
Category: Online-only Films & Video / Over 60 Seconds - Single
Points: 21.00
Malnutrition Labels: Nutritional Ink
Agency: St Luke's / London + Team Dole Sunshine Company / Rotterdam + Bompas & Parr / London + Tag Collective Arts / London
Client: Dole Sunshine Company
Category: Craft / Printing & Production
Points: 15.75
Eyedar
Agency: Area 23, an IPG Health Company / New York + Dalmatian Cow / Los Angeles + Blind Pig / London
Client: Horizon Therapeutics
Category: Craft / Use of Technology
Points: 15.00
Eyedar
Agency: Area 23, an IPG Health Company / New York + Dalmatian Cow / Los Angeles + Blind Pig / London
Client: Horizon Therapeutics
Category: Digital Product / Promotional
Points: 15.00
Project Convey
Agency: 180LA / Los Angeles + Cox Communications / Atlanta + Sanctuary / New York + Unit9 / London
Client: Cox Communications
Category: Innovation & Transformation / Innovation in Design
Points: 11.25
Chillboards
Agency: DDB / Chicago + adam&eveDDB / London + NORD DDB CPH / Copenhagen + Molson Coors / Chicago
Client: Coors Light
Category: Out of Home / Series
Points: 11.25
OutHorse Your Email
Agency: SS+K / New York + Peel / Reykjavik + M&C Saatchi TALK / London + Republik / Reykjavik
Client: Business Iceland
Category: Stunts & Activations
Points: 11.25
Chillboards
Agency: DDB / Chicago + adam&eveDDB / London + NORD DDB CPH / Copenhagen + Molson Coors / Chicago
Client: Coors Light
Category: Brand Installations
Points: 11.25
Project Convey
Agency: 180LA / Los Angeles + Cox Communications / Atlanta + Sanctuary / New York + Unit9 / London
Client: Cox Communications
Category: Digital Product / In-Market
Points: 11.25
Toxic Influence
Agency: Ogilvy UK / London
Client: Dove
Category: Long Form Video / Single
Points: 9.00
Dyslexic Thinking
Agency: FCB Inferno / London
Client: Virgin Group / Made By Dyslexia
Category: Brand Partnerships
Points: 9.00
Dyslexic Thinking
Agency: FCB Inferno / London
Client: Virgin Group / Made By Dyslexia
Category: Brand Partnerships
Points: 9.00
Love Doesn't Take a Break
Agency: VCCP Health / London + Teva Pharmaceutical / Tel Aviv-Yafo + Great Guns UK / United Kingdom
Client: Teva Pharmaceuticals
Category: Film
Points: 9.00
It’s Not Therapy, It’s Abuse
Agency: The&Partnership / London + Academy Films / London + Glassworks VFX / London
Client: Stonewall
Category: Television & VOD / Over 60 Seconds - Single
Points: 9.00
Client:
Apple
Title:
The Greatest
Category:
Best of Show
Award:
2023 Best of Show Best of Show Pencil
Points:
67.50
Client:
Pringles/Kellogg's
Title:
NPC
Category:
Short Form Video / Series / Episodic
Award:
2023 Branded Entertainment Gold Pencil
Points:
45.00
Client:
Relate
Title:
The Hornicultural Society
Category:
Traditional Media Relations
Award:
2023 Public Relations Gold Pencil
Points:
45.00
Client:
adidas
Title:
No More Red
Category:
Brand Partnerships
Award:
2023 Public Relations Gold Pencil
Points:
45.00
Client:
Mayor of London
Title:
Have a Word
Category:
Craft / Storytelling
Award:
2023 Integrated Gold Pencil
Points:
45.00
Client:
CALM + ITV
Title:
The Last Photo
Category:
Brand Installations
Award:
2023 Experiential & Immersive Gold Pencil
Points:
45.00
Client:
CALM + ITV
Title:
The Last Photo
Category:
Experiential & Installations / Experiential & Immersive
Award:
2023 Out of Home Gold Pencil
Points:
45.00
Client:
Apple
Title:
The Greatest
Category:
Best of Brand-Side / In-House
Award:
2023 Brand-Side / In-House Best of Discipline Pencil
Points:
45.00
Client:
CALM + ITV
Title:
The Last Photo
Category:
Experiential / Immersive / Events
Award:
2023 Health & Wellness Gold Pencil
Points:
45.00
Client:
The Swedish Food Federation
Title:
Eat a Swede
Category:
Best of Health & Wellness
Award:
2023 Health & Wellness Best of Discipline Pencil
Points:
45.00
Client:
CALM + ITV
Title:
The Last Photo
Category:
User-Generated Content
Award:
2023 Film & Video Gold Pencil
Points:
45.00
Client:
Dove
Title:
Toxic Influence
Category:
Cinema Advertising
Award:
2023 Film & Video Gold Pencil
Points:
45.00
Client:
Ladbrokes
Title:
Rocky
Category:
Visual Effects / Single
Award:
2023 Moving Image Craft & Production Gold Pencil
Points:
45.00
Client:
Dove
Title:
Toxic Influence
Category:
Use of Technology
Award:
2023 Moving Image Craft & Production Gold Pencil
Points:
45.00
Client:
B&Q
Title:
Flip
Category:
Production Design
Award:
2023 Moving Image Craft & Production Gold Pencil
Points:
45.00
Client:
CALM + ITV
Title:
The Last Photo
Category:
Newspaper / Series
Award:
2023 Print & Promotional Gold Pencil
Points:
45.00
Client:
Horizon Therapeutics
Title:
Eyedar
Category:
Best of Pharma
Award:
2023 Pharma Best of Discipline Pencil
Points:
30.00
Client:
Coors Light
Title:
Chillboards
Category:
Best of Design
Award:
2023 Design Best of Discipline Pencil
Points:
22.50
Client:
Apple
Title:
The Greatest
Category:
Music Adaptation / Song
Award:
2023 Music & Sound Craft Gold Pencil
Points:
22.50
Client:
Apple
Title:
The Greatest
Category:
Brand-Side Initiated & Originated Projects
Award:
2023 Brand-Side / In-House Gold Pencil
Points:
22.50
Client:
The Swedish Food Federation
Title:
Eat a Swede
Category:
Branded Content
Award:
2023 Health & Wellness Gold Pencil
Points:
22.50
Client:
Apple
Title:
The Greatest
Category:
Online-only Films & Video / Over 60 Seconds - Single
Award:
2023 Film & Video Gold Pencil
Points:
22.50
Client:
CALM + ITV
Title:
The Last Photo
Category:
Integrated PR Campaign
Award:
2023 Public Relations Silver Pencil
Points:
21.00
Client:
Relate
Title:
The Hornicultural Society
Category:
Craft / Writing
Award:
2023 Direct Marketing Silver Pencil
Points:
21.00
Client:
Virgin Group / Made By Dyslexia
Title:
Dyslexic Thinking
Category:
Multicultural Impact
Award:
2023 Cultural Driver Silver Pencil
Points:
21.00
Client:
Dove
Title:
Reverse Selfie
Category:
Creative Effectiveness / CSR
Award:
2023 Creative Effectiveness Silver Pencil
Points:
21.00
Client:
McDonald's
Title:
Raise Your Arches
Category:
Integrated Campaign
Award:
2023 Integrated Silver Pencil
Points:
21.00
Client:
Joshua Ribera Foundation
Title:
Depzman - Life Cut Short
Category:
Craft / Use of Music
Award:
2023 Radio & Audio Silver Pencil
Points:
21.00
Client:
Relate
Title:
The Hornicultural Society
Category:
Design / Packaging
Award:
2023 Health & Wellness Silver Pencil
Points:
21.00
Client:
CALM + ITV
Title:
The Last Photo
Category:
Integrated Campaign
Award:
2023 Health & Wellness Silver Pencil
Points:
21.00
Client:
Joshua Ribera Foundation
Title:
Depzman - Life Cut Short
Category:
Writing
Award:
2023 Interactive & Mobile Craft Silver Pencil
Points:
21.00
Client:
Google
Title:
Interview Warmup
Category:
Utility
Award:
2023 Interactive, Online & Mobile Silver Pencil
Points:
21.00
Client:
B&Q
Title:
Flip
Category:
Television & VOD / Over 60 Seconds - Single
Award:
2023 Film & Video Silver Pencil
Points:
21.00
Client:
Burberry
Title:
Night Creatures
Category:
Online-only Films & Video / Over 60 Seconds - Single
Award:
2023 Film & Video Silver Pencil
Points:
21.00
Client:
Mayor of London
Title:
Have a Word
Category:
Casting
Award:
2023 Moving Image Craft & Production Silver Pencil
Points:
21.00
Client:
Dole Sunshine Company
Title:
Malnutrition Labels: Nutritional Ink
Category:
Craft / Printing & Production
Award:
2023 Out of Home Silver Pencil
Points:
15.75
Client:
Horizon Therapeutics
Title:
Eyedar
Category:
Craft / Use of Technology
Award:
2023 Pharma Gold Pencil
Points:
15.00
Client:
Horizon Therapeutics
Title:
Eyedar
Category:
Digital Product / Promotional
Award:
2023 IP & Product Design Gold Pencil
Points:
15.00
Client:
Cox Communications
Title:
Project Convey
Category:
Innovation & Transformation / Innovation in Design
Award:
2023 Design Gold Pencil
Points:
11.25
Client:
Coors Light
Title:
Chillboards
Category:
Out of Home / Series
Award:
2023 Design Gold Pencil
Points:
11.25
Client:
Business Iceland
Title:
OutHorse Your Email
Category:
Stunts & Activations
Award:
2023 Social Media Gold Pencil
Points:
11.25
Client:
Coors Light
Title:
Chillboards
Category:
Brand Installations
Award:
2023 Experiential & Immersive Gold Pencil
Points:
11.25
Client:
Cox Communications
Title:
Project Convey
Category:
Digital Product / In-Market
Award:
2023 IP & Product Design Gold Pencil
Points:
11.25
Client:
Dove
Title:
Toxic Influence
Category:
Long Form Video / Single
Award:
2023 Branded Entertainment Bronze Pencil
Points:
9.00
Client:
Virgin Group / Made By Dyslexia
Title:
Dyslexic Thinking
Category:
Brand Partnerships
Award:
2023 Social Media Bronze Pencil
Points:
9.00
Client:
Dove
Title:
Toxic Influence
Category:
Brand Voice
Award:
2023 Public Relations Bronze Pencil
Points:
9.00
Client:
Virgin Group / Made By Dyslexia
Title:
Dyslexic Thinking
Category:
Brand Partnerships
Award:
2023 Public Relations Bronze Pencil
Points:
9.00
Client:
White Claw
Title:
Storm
Category:
Sound Mixing
Award:
2023 Music & Sound Craft Bronze Pencil
Points:
9.00
Client:
Teva Pharmaceuticals
Title:
Love Doesn't Take a Break
Category:
Film
Award:
2023 Pharma Bronze Pencil
Points:
9.00
Client:
Stonewall
Title:
It’s Not Therapy, It’s Abuse
Category:
Television & VOD / Over 60 Seconds - Single
Award:
2023 Film & Video Bronze Pencil
Points:
9.00
