The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Discipline
-
Discipline
All
- All
- Best of Show
- Brand-Side / In-House
- Branded Entertainment
- Creative Effectiveness
- Creative Use of Data
- Cultural Driver
- Design
- Direct Marketing
- Experiential & Immersive
- Film & Video
- Gaming
- Health & Wellness
- Integrated
- Interactive & Mobile Craft
- Interactive, Online & Mobile
- IP & Product Design
- Moving Image Craft & Production
- Music & Sound Craft
- Out of Home
- Pharma
- Print & Promotional
- Public Relations
- Radio & Audio
- Social Media
#
One Show
Country Rankings
United Kingdom
Client
Title
Category
Award
Points
The Greatest
Agency: Apple / London + Apple / Cupertino Client: Apple Category: Best of Show
Points: 67.50
NPC
Agency: Grey / London + Kellogg’s Client: Pringles/Kellogg's Category: Short Form Video / Series / Episodic
Points: 45.00
The Last Photo
Agency: adam&eveDDB / London + the7stars / London + Hope&Glory / London + cain&abelDDB / London Client: CALM + ITV Category: Newspaper / Series
Points: 45.00
The Greatest
Agency: Apple / London + Apple / Cupertino Client: Apple Category: Best of Brand-Side / In-House
Points: 45.00
Eat a Swede
Agency: McCann / Stockholm + McCann Worldgroup / London Client: The Swedish Food Federation Category: Best of Health & Wellness
Points: 45.00
The Last Photo
Agency: adam&eveDDB / London + the7stars / London + Hope&Glory / London + cain&abelDDB / London Client: CALM + ITV Category: Brand Installations
Points: 45.00
The Last Photo
Agency: adam&eveDDB / London + the7stars / London + Hope&Glory / London + cain&abelDDB / London Client: CALM + ITV Category: Experiential / Immersive / Events
Points: 45.00
The Last Photo
Agency: adam&eveDDB / London + the7stars / London + Hope&Glory / London + cain&abelDDB / London Client: CALM + ITV Category: Experiential & Installations / Experiential & Immersive
Points: 45.00
Flip
Agency: Uncommon Creative Studio / London + Pulse Films / London Client: B&Q Category: Production Design
Points: 45.00
Rocky
Agency: neverland / London + Selected Works / London + MJZ / London Client: Ladbrokes Category: Visual Effects / Single
Points: 45.00
The Last Photo
Agency: adam&eveDDB / London + the7stars / London + Hope&Glory / London + cain&abelDDB / London Client: CALM + ITV Category: User-Generated Content
Points: 45.00
The Hornicultural Society
Agency: Ogilvy UK / London Client: Relate Category: Traditional Media Relations
Points: 45.00
No More Red
Agency: Iris / London + Outsider / London Client: adidas Category: Brand Partnerships
Points: 45.00
Have a Word
Agency: Ogilvy UK / London Client: Mayor of London Category: Craft / Storytelling
Points: 45.00
Eyedar
Agency: Area 23, an IPG Health Company / New York + Dalmatian Cow / Los Angeles + Blind Pig / London Client: Horizon Therapeutics Category: Best of Pharma
Points: 30.00
The Greatest
Agency: Apple / London + Apple / Cupertino Client: Apple Category: Music Adaptation / Song
Points: 22.50
Chillboards
Agency: DDB / Chicago + adam&eveDDB / London + NORD DDB CPH / Copenhagen + Molson Coors / Chicago Client: Coors Light Category: Best of Design
Points: 22.50
Eat a Swede
Agency: McCann / Stockholm + McCann Worldgroup / London Client: The Swedish Food Federation Category: Branded Content
Points: 22.50
The Greatest
Agency: Apple / London + Apple / Cupertino Client: Apple Category: Brand-Side Initiated & Originated Projects
Points: 22.50
The Greatest
Agency: Apple / London + Apple / Cupertino Client: Apple Category: Online-only Films & Video / Over 60 Seconds - Single
Points: 22.50
Interview Warmup
Agency: Google + Google Creative Lab Client: Google Category: Utility
Points: 21.00
The Hornicultural Society
Agency: Ogilvy UK / London Client: Relate Category: Design / Packaging
Points: 21.00
The Last Photo
Agency: adam&eveDDB / London + the7stars / London + Hope&Glory / London + cain&abelDDB / London Client: CALM + ITV Category: Integrated Campaign
Points: 21.00
Depzman - Life Cut Short
Agency: McCann / London + Intergalactic Studios / London + SBTV / London + Native Music / London Client: Joshua Ribera Foundation Category: Craft / Use of Music
Points: 21.00
Dyslexic Thinking
Agency: FCB Inferno / London Client: Virgin Group / Made By Dyslexia Category: Multicultural Impact
Points: 21.00
Reverse Selfie
Agency: Ogilvy UK / London Client: Dove Category: Creative Effectiveness / CSR
Points: 21.00
Flip
Agency: Uncommon Creative Studio / London + Pulse Films / London Client: B&Q Category: Television & VOD / Over 60 Seconds - Single
Points: 21.00
Night Creatures
Agency: Riff Raff Films / London + Burberry / London + The Mill + Work Editorial Client: Burberry Category: Online-only Films & Video / Over 60 Seconds - Single
Points: 21.00
Depzman - Life Cut Short
Agency: McCann / London + Intergalactic Studios / London + SBTV / London + Native Music / London Client: Joshua Ribera Foundation Category: Writing
Points: 21.00
The Hornicultural Society
Agency: Ogilvy UK / London Client: Relate Category: Craft / Writing
Points: 21.00
Raise Your Arches
Agency: Leo Burnett / London + OMD / London + Framestore / London + Moxie Pictures / London Client: McDonald's Category: Integrated Campaign
Points: 21.00
The Last Photo
Agency: adam&eveDDB / London + the7stars / London + Hope&Glory / London + cain&abelDDB / London Client: CALM + ITV Category: Integrated PR Campaign
Points: 21.00
Malnutrition Labels: Nutritional Ink
Agency: St Luke's / London + Team Dole Sunshine Company / Rotterdam + Bompas & Parr / London + Tag Collective Arts / London Client: Dole Sunshine Company Category: Craft / Printing & Production
Points: 15.75
Eyedar
Agency: Area 23, an IPG Health Company / New York + Dalmatian Cow / Los Angeles + Blind Pig / London Client: Horizon Therapeutics Category: Digital Product / Promotional
Points: 15.00
Eyedar
Agency: Area 23, an IPG Health Company / New York + Dalmatian Cow / Los Angeles + Blind Pig / London Client: Horizon Therapeutics Category: Craft / Use of Technology
Points: 15.00
Chillboards
Agency: DDB / Chicago + adam&eveDDB / London + NORD DDB CPH / Copenhagen + Molson Coors / Chicago Client: Coors Light Category: Out of Home / Series
Points: 11.25
Project Convey
Agency: 180LA / Los Angeles + Cox Communications / Atlanta + Sanctuary / New York + Unit9 / London Client: Cox Communications Category: Innovation & Transformation / Innovation in Design
Points: 11.25
Chillboards
Agency: DDB / Chicago + adam&eveDDB / London + NORD DDB CPH / Copenhagen + Molson Coors / Chicago Client: Coors Light Category: Brand Installations
Points: 11.25
Project Convey
Agency: 180LA / Los Angeles + Cox Communications / Atlanta + Sanctuary / New York + Unit9 / London Client: Cox Communications Category: Digital Product / In-Market
Points: 11.25
OutHorse Your Email
Agency: SS+K / New York + Peel / Reykjavik + M&C Saatchi TALK / London + Republik / Reykjavik Client: Business Iceland Category: Stunts & Activations
Points: 11.25
Toxic Influence
Agency: Ogilvy UK / London Client: Dove Category: Long Form Video / Single
Points: 9.00
The Hornicultural Society
Agency: Ogilvy UK / London Client: Relate Category: Craft / Writing
Points: 9.00
The World is a Gallery
Agency: AMVBBDO / London Client: Bacardi Bombay Sapphire Category: Cinematography / Single
Points: 9.00
It’s Not Therapy, It’s Abuse
Agency: The&Partnership / London + Academy Films / London + Glassworks VFX / London Client: Stonewall Category: Television & VOD / Over 60 Seconds - Single
Points: 9.00
Love Doesn't Take a Break
Agency: VCCP Health / London + Teva Pharmaceutical / Tel Aviv-Yafo + Great Guns UK / United Kingdom Client: Teva Pharmaceuticals Category: Film
Points: 9.00